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A new TV channel for thrillers, horror and crime movies came up with really original idea how to reach its target audience. They created a horror movie and showed it in cinemas. Sounds simple, but the movie wasn’t ordinary. The idea is that one of the viewers in the audience receives a call from the main character in the movie and using voice recognition technology, the viewer can talk with the character and tell her what to do and where to go. So the movie becomes interactive, which means that the viewer can change it in real time.

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