ASPCA collaborated with creatives from Mekanism agency and ABC News and launched this amazing video.
Now we have to admit that we have not seen anything like this for a while. This is a crazy video. However, in a really good way. The video features an ABC’s reporter Dan Harris and his adopted cat – George – who can hover. The video uses slow motion, therefore George looks like a Matrix star. The campaign encourages people to adopt animals like George. Very original way to use TV and web for a good purpose.
The video reached over 555 000 views on YouTube only in a few days.