CoorDown and Milan’s creative agency Saatchi&Saatchi have launched a new campaign.
The campaign presents an initiative – the integration of people with Down Syndrome. The video was launched on the 21st of March – the Down Syndrome day. The campaign came up with an incredibly creative and original idea – the people with the syndrome was invited to replace actors and famous TV announcers on the television. They got a chance to act in the commercials or participate in a TV show instead of the well known people.