Hovis and London’s creatives from Dare have launched a 90 second TV commercial during the Britain’s Got Talent final to advertise its Farmers Loaf.
The video features father and son. A little boy is helping his father around the farm. Sometimes he is not doing very well but his dad is still proud of him. A very sincere and moving video. The £3.5 million worth TV campaign is a tribute to British farmers. It was shot in the North West of England.
Mike Clarke, chief executive officer at Premier Foods, explained: “Britishness is part of our DNA. So when we get a chance to thank our farmers for helping us to help us produce a great new British product like our Hovis Farmers Loaf, of course, we want to shout about it during one of Britain’s most popular shows, celebrating what’s great about Britain!”