Jammie Dodgers – the British biscuit brand has rolled out a hilarious campaign together with creative agency VCCP.
The video below is a funny story of a boy, who got bored while his mother was shopping. Suddenly a monkey emerges from out of nowhere, sits by the piano and sings a song. Then the other two monkeys sing as well. The boy is overwhelmed.
These monkeys – Jammie, Toffee, and Choccie – represent a fun competition. The viewers are encouraged to watch the videos and monkeys’ performances and later vote for the one they like the most.