John Lewis brand together with Adam & Eve advertising agency made this adorable commercial.
It features a boy, waiting for Christmas. He is reluctant to eat, to play and simply be happy and enjoy his childish activities. His parents are concerned. Finally, as Christmas morning comes, the boy gets a bunch of presents. But he does not even notice that. He rushes to give a present to his parents.
“It was a pleasure to work on such a beautifully well crafted film,” VFX Supervisor Adam Crocker said.“From the beautifully understated photography through to the masterful execution of the film’s brilliantly simple story of a young boy waiting for Christmas Day”.