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John West and advertising agency BWM Melbourne have released this amazing video from the latest integrated campaign.

The action movie inspired video takes place in the woods. A guy and a girl are being chased by a huge grizzly bear. This is part from the brand’s famous bear-fisherman sequel.

Creative director Ant Shannon said: “By casting the John West fisherman and our heroine together in an impactful action comedy, we were able to answer the all important question: what happened after the fisherman stole the fish from the bear?”

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