NZTA and Wellington’s BBDO designed this commercial to prevent fast driving on the roads.
It features a couple in a car that has just crashed. The slow motion video expresses what happens: not only things in a car move at the same speed before the car hit something, but organs inside of a body as well.
The video is part of a campaign that puts a social responsibility on people, especially younger and middle aged males, who would drive too fast and put at risk people around them. A very convincing and detailed ad.
Watch this advertisement and tell us your opinion.