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Shoes Shoes Shoes company and Kuala Lumpur’s creatives Ogilvy Action have launched this incredible video documenting the campaign “Get a pair of shoes and get a free man!”

This might sound like a joke but it is not. The “Shoe Dating” is an actual campaign run by the shoe brand. The store collaborated with a dating site to provide their customers not only with perfect shoes but a perfect match as well.

The men sign up on the dating website Lunch Actually. They pick out 20 different shoes and goes on a date with a women who buys them. The guys are even pledged to pay from 10 to 100 % of the shoes price. After the ladies buy their footwear they can see their date’s profile on the website and later go on an actual date.

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