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Thinkbox has launched “Harvey and Rabbit” campaign, presenting TV as an effective and powerful medium.

The funny video features Harvey the Dog. His master is about to throw away his toy the Rabbit. But Harvey stops him by showing the short movie, which documents the good times with the Rabbit. It shows how fun it is to rob a butcher’s shop or simply look at the skies together. It is so sweet and cute that the master closes the trash bin.

Thinkbox is a marketing company for the creators of the TV commercials. It helps to understand the consumers’ needs and how advertising effects people.

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