Coors Light and advertising agency VCCP from the UK have released this awesome video spot.
The one minute commercial features actor and martial artist Jean-Claude Van Damme. He travels to the snowy mountains and builds an ice bar with his bare hands. The spot features an old school music which makes it look like an excerpt from “Rocky”, when Sylvester Stallone was training in Russia. However, the video is really great.
Watch the spot and have a good laugh.