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General Electric and advertising agency BBDO from New York have released this brilliant video spot.

The commercial features an Idea – a disturbing furry creature. Apparently, people are really scared of ideas, that are too innovative, demanding change and flexibility. Most humans would love to keep things the way they are. Therefore this little creature has to wander around. It looks like the saddest thing ever. Fortunately, there is a place, that adopts ideas and turns them into something beautiful.

Watch the beautiful video and tell us if you liked it.

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