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Kotex and advertising agency Ogilvy & Mather Advertising from Shanghai have released this rather disturbing video spot.

The commercial implies that women are as sensitive as cats. To make a point about the pads, the creatives have used cats and treated them kind of cruel. Since they are really delicate animals, they react pretty bad to any object on their bodies. Especially to a sticky strip, glued to their soft fur! And that’s exactly what the creatives did. Hopefully, it wasn’t painful to take it off.

Watch the video and tell us what do you think about it.

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